Real estate | Media | Renovations | Community
Born and raised in New York. A real estate business built in Austin over the last six years through 30+ renovations, real wins and losses, and lessons you only learn by doing.
My name is Joe but my friends call me Shoosh
Born and raised in the heart of New York City, Joe brings a distinctive New York edge to Austin real estate, blending hustle, hospitality, and high-performance execution.
He began his career in biotech sales before moving to Austin in 2021 to partner with one of the city’s leading YouTube channels, revamping their business model and launching a new platform that enabled subscribers to invest in their own residential projects.
Joe went on to co-found Homemade, a venture-backed real estate platform that raised $4M in VC funding to scale operations across Texas. After completing over 30 client residential renovations and raising $3M+ in private investor capital, he exited the company in Spring 2025.
Known for his unreasonable hospitality, first-in-class service, and relentless focus on doing the unscalable, Joe works with buyers, sellers, and investors who want more than just a transaction.
Whether it’s guiding a family relocating from out-of-state or helping an investor underwrite and execute a complex flip, Joe’s approach is hands-on, thoughtful, and data-driven.
01 / Work with Joe
Early access to exclusive off-market opportunities, disciplined underwriting, and renovation expertise backed by 30+ residential projects. You also get a first look at direct-to-seller opportunities sourced by Zephyr and evaluated with rigorous underwriting.
Find home with access to off market inventory through the Silver Real Estate Group, Compass private exclusives, and agent-only listing networks. Contract with confidence with Joe’s stress-tested diligence process backed by thorough inspections, strategic negotiation, and trusted inspectors, lenders, and vendors.
Give your property the spotlight with thoughtful preparation, standout staging, and architectural photography. Tap into Silver Real Estate Group’s buyer and agent networks, plus House of Shashaty’s digital reach: 7.5M+ short-form views in 2026. A tailored launch and strategic negotiation put your home in front of more prospective buyers, with a focus on your strongest price and terms.
02 / HOS Core Values
Our principles show up for clients like this:
Moving beyond self-interest to build empathetic relationships, recognize the needs of others, and contribute positively to the community.
Taking responsibility for personal development, seeking new opportunities to learn, and staying open to perspectives that stretch the imagination.
A genuine love of learning, critical thinking, and intellectual inquiry, grounded in integrity and a commitment to understanding deeply.
Calm under pressure, creating order from chaos, and always coming with a plan so you don’t have to.
03 / Track Record
6 years, 30+ renovations, Austin’s leading residential brokerage team, over 8M short-form views and $7.5M in first-year sales volume. A one-of-one pedigree.
2021 — 2024 / 6 years in the arena
2021
Moved to Austin during COVID. Joe’s largest agency client, the Austin Flipsters, recruited him to build out the business’s next chapter.
First Flip See the before and after transformationYouTube2022
First personal balance sheet renovation project. Tuition learned by being a practitioner. Didn’t get wiped out but came close.
2023
Pioneered one of social media’s first house flipping as a service offers. Built a $1M+ annual revenue business with a team of 3.
Homemade Watch the announcementYouTube · From 16:392024
Raised $4M of venture funds, led by Night Ventures, to scale our Flipster in a Box offer across Texas and beyond.
04 / HOS Foundational Pillars
Meet some of mine.
Parents, friends and team. The people I ride with, lean on, learn from, and share the wins and the hard days.
05 / House of Shashaty
Entrepreneurship, real estate, and life between Austin and New York. Renovations, Zephyr, and everything we’ve learned along the way, documented publicly with the full Shashaty team.
House of Shashaty / Latest upload
